Genderless Beauty
A time has come in our lives where people are more accepting of how others identify. Today, more than ever before, people are able to express themselves in a way that isn’t look down on. We are not saying everyone is gung-ho about this shift, but slowly we are getting to a place where it’s okay to be who you want to be.
This change can be seen on social media, television and your favorite store as fashion designers produce outfits that can be worn by both girls and boys and beauty experts are conjuring up fragrances that can be worn by men and women. People are learning to focus more on the individual, and not their gender.
Beauty brands are introducing inclusive products with no gender skew. From face and body products to makeup, doors are opening for all customers, eliminating bias. Diversity is being showcased by focusing on more than just one skin type, body type or gender.
Companies are also looking for ways to be environmentally savvy and budget friendly, because that’s the cool thing to do. Everyone wants a “not tested on animals” product, or one that doesn’t kill our environment, but at the same time isn’t going to break the bank.
According to one study by the New York City Department of Consumer Affairs, on average, products for women or girls cost 7 percent more than comparable products for men and boys. We are moving away from what was known as the “Pink Tax.” We as women will no longer have to pay more for our shampoo. Thank you gender-neutral products and thank you men for accepting that you want the same thing, youthful skin. Thank you for jumping on the Botox, facial, spa and even makeup bandwagon with your wives, girlfriends or sisters.